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MarketShareTM is a pioneering family of enterprise software applications for product and marketing executives who are actively battling to increase revenue and market share for existing product lines. MarketShare provides closed-loop business processes between a marketing organization and customers, field sales, and partners. Each module helps pinpoint exactly what's needed to accelerate growth in the marketplace.
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Research Management
The Investigation Module brings a breakthrough process for building consensus on "make or break" product questions with hundreds of sales personnel or customers automatically, and in a matter of days.
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  • Consolidate and prioritize open-ended responses from hundreds of participants
  • Reduce the cost and cycle time for resolving critical product line decisions
Issue Management
The Issue Management Module empowers product line executives to increase revenue by identifying, consolidating, ranking, and managing the most critical sales obstacles for their product lines.
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  • Estimate the overall revenue impact of each sales issue
  • Focus marketing resources on the most critical issues to maximize ROI
Enhancement Management 
The Enhancement Management Module enables product managers to easily pinpoint, analyze, and follow-up on the enhancement requests with the strongest business case and deliver supporting data to product development.
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  • Pinpoint the enhancement requests that will capture the most additional revenue
  • Deliver detailed backup data to product development
  Field Response Portal
The Field Response Portal automates the process of receiving, prioritizing, and responding to issues and requests from a worldwide field sales organization.
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  • Provide valuable real-time product information to field sales
  • Reduce costly overhead for sales and marketing
 

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